Search Engine Optimisation (SEO) is based on intelligence about search engines' criteria for ranking websites. SEO knowledge is hugely important - just because a company has more money to spend does not necessarily mean it will be listed first! A well-planned and executed strategy is the only way to reach the top of the rankings.
Find out what being the number one ranked site in Google is worth to your business.
The average Google searcher spends less than seven seconds looking at the search results page before they make a click decision.
Regular search produces far more traffic than paid advertising and study after study proves people are more likely to click on search results than on ads.
